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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


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    Saïd Business School, University of Oxford

    AI and Creativity

    Skills you'll gain: Large Language Modeling, Generative AI, AI Product Strategy, Media Production, Content Creation, Prompt Engineering, Creativity, Responsible AI, Media Strategy, AI Workflows, Artificial Intelligence, Prompt Engineering Tools, Digital Content, Content Strategy, Legal Risk, Compliance Management, Digital Transformation, Ethical Standards And Conduct

    Intermediate · Course · 1 - 3 Months

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    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Clean Lists for Delivery

    Skills you'll gain: Email Marketing, Campaign Management, Data Cleansing, Marketing Automation, Customer Engagement, Customer Retention, Drive Engagement, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Macquarie University

    Strategising: Management for Global Competitive Advantage

    Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Content Design and SEO Performance Optimization

    Skills you'll gain: Content Performance Analysis, Blogs, Content Creation, Web Analytics and SEO, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Content Management Systems, Keyword Research, Digital Publishing, Digital Marketing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
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    4.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Governance, Risk Management, Change Management, Organizational Change, Communication, Conflict Management, Leadership, Business Transformation, Risk Analysis, Negotiation, Operational Risk, Business Risk Management, Risk Mitigation, Intercultural Competence, Stakeholder Management, Process Management

    4.7
    Rating, 4.7 out of 5 stars
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    4.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
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    2.6K reviews

    Beginner · Course · 1 - 3 Months

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    Board Infinity

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Overcoming Objections, Consultative Selling, Account Strategy, Account Management, Sales Training, B2B Sales, Sales Presentation, Sales, Sales Territory Management, Sales Process, Sales Strategy, Sales Management, Price Negotiation, Sales Pipelines, Product Demonstration, Executive Presence, Prospecting and Qualification, Value Propositions, Negotiation, Revenue Management

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Recover Carts with Email

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Sync CRM & ESP

    Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Marketing Automation, Customer Analysis, Marketing Strategies, Campaign Management, Marketing Analytics, Data Integration, Workflow Management, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    781 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • AI and Creativity: Saïd Business School, University of Oxford
  • Leadership for Everyone: Harvard Business Review
  • Clean Lists for Delivery: Coursera
  • Strategising: Management for Global Competitive Advantage: Macquarie University
  • Content Design and SEO Performance Optimization: Coursera
  • Agile Development: University of Virginia
  • Influencing: Storytelling, Change Management and Governance: Macquarie University
  • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
  • Sales Strategies: Mastering Complex Sales: Board Infinity
  • Recover Carts with Email: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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