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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    R

    Real Madrid Graduate School Universidad Europea

    Must-Know Concepts - Basic requirements for data analysis

    Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    LearnQuest

    Foundations of B2B Tech Sales

    Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Verbal Communication Skills, Sales Presentations, Negotiation, Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Graphing, Visualization (Computer Graphics), Pivot Tables And Charts, Data Mapping, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    SEO Case Study: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Market Analysis, Diversity Awareness, Cultural Responsiveness, Sustainable Development, Marketing Planning, Culture, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    542 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
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    873 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
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    191 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, Design, Design Elements And Principles, User Research

    4.7
    Rating, 4.7 out of 5 stars
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    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    V

    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Excel Macros, Excel Formulas, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Data Visualization, AI Enablement, Spreadsheet Software, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing

    4.8
    Rating, 4.8 out of 5 stars
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    7.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Data Science in Python

    Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
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    27K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency

    4.4
    Rating, 4.4 out of 5 stars
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    69 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Must-Know Concepts - Basic requirements for data analysis: Real Madrid Graduate School Universidad Europea
  • Foundations of B2B Tech Sales: LearnQuest
  • Data Visualization with Tableau: University of California, Davis
  • SEO Case Study: Analyze, Optimize & Grow: EDUCBA
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • Product Management For UX People: Packt
  • Brand Identity and Strategy: IE Business School
  • Luxury Hospitality & Brand Innovation: Starweaver
  • UI / UX Design: California Institute of the Arts
  • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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