• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    ISC2

    Systems and Application Security

    Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Marketing Case Study: Analyze, Evaluate & Implement

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Global Marketing, Plan Execution, Market Analysis, Product Strategy, Case Studies, Marketing, Brand Strategy, Business Strategy, Market Opportunities, Consumer Behaviour, Logistics

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Modern JavaScript: Iterators and Generators

    Skills you'll gain: Javascript, Data Structures, Scripting, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Interpersonal, Developmental, and Evolutionary Perspectives of the Mind

    Skills you'll gain: Game Theory, Human Development, Behavioral Economics, Artificial Intelligence, Psychology, Simulations, Anthropology, Mathematical Modeling, Sociology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Introduction to Psychology

    Skills you'll gain: Research, Psychology, Mental Health Diseases and Disorders, Scientific Methods, Human Learning, Human Development, Learning Theory, Culture, Biology, Ethical Standards And Conduct, Case Studies, Statistical Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    القيادة الدولية والسلوك التنظيمي

    Skills you'll gain: Team Motivation, Professional Networking, Conflict Management, Intercultural Competence, Organizational Leadership, Cross-Functional Team Leadership, Relationship Building, Cultural Sensitivity, Cultural Diversity, Leadership, Team Management, Business Leadership, International Relations, Communication, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business, Corporate Strategy, Marketing, Innovation, Consumer Behaviour, Data Analysis

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
1…717273…108

In summary, here are 10 of our most popular consumer behavior courses

  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Systems and Application Security: ISC2
  • Master Marketing Case Study: Analyze, Evaluate & Implement: EDUCBA
  • Modern JavaScript: Iterators and Generators: Coursera
  • Interpersonal, Developmental, and Evolutionary Perspectives of the Mind: University of Colorado Boulder
  • E-commerce Marketing and Email Campaigns : SkillUp
  • Introduction to Psychology: O.P. Jindal Global University
  • القيادة الدولية والسلوك التنظيمي: Università Bocconi
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Introduction to Business Management : Winning Externally: IIT Bombay

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok