• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • N

    Novartis

    Fundamentals of Good Clinical Practice: Recruitment & Trial

    Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Clinical Research, Clinical Trials, Clinical Research Ethics, Institutional Review Board (IRB), Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Digital Transformation in Financial Services

    Skills you'll gain: FinTech, Technology Strategies, Payment Systems, Case Studies, Financial Services, Digital Transformation, International Finance, Banking Services, Mobile Banking, Banking, Innovation, Financial Regulations, Business Technologies, Business Transformation, Financial Market, Competitive Analysis, Analysis, Financial Regulation, Business Strategy, Business Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2K reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    DeepLearning.AI

    Natural Language Processing with Probabilistic Models

    Skills you'll gain: Natural Language Processing, Markov Model, Embeddings, Text Mining, Data Preprocessing, Artificial Neural Networks, Machine Learning Methods, Algorithms, Statistical Modeling, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Google Citations: Boost SEO For New Local Websites

    Skills you'll gain: Search Engine Optimization, Search Engine Marketing, Keyword Research, Google Analytics, Web Analytics

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Aromatherapy: Clinical Use of Essential Oils

    Skills you'll gain: Contraindication, Pain Management, Nursing Practices, Clinical Practices, Patient Safety, Clinical Research, Stress Management, Patient Education And Counseling, Regulatory Compliance, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    504 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Value Propositions, Product Marketing, Marketing Psychology, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, User Experience Design, Google Ads, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Campaign Management, Content Marketing, Keyword Research, Data-Driven Decision-Making, Social Media Strategy, Marketing Effectiveness, Digital Media Strategy, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Reddit Marketing To Boost Traffic And Sales

    Skills you'll gain: Social Media Marketing, Blogs, Product Promotion, Social Media, Advertising, Content Marketing, Target Audience, Lead Generation, Web Analytics and SEO, Drive Engagement, Community Development

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Bitcoin And Cryptocurrency Investing, Trading, And Daily Use

    Skills you'll gain: Blockchain, FinTech, Wealth Management, Market Liquidity, Data Security, Payment Systems, Risk Management Framework, Digital Assets, Marketing Strategies, Lending and Underwriting, Cryptography, Security Testing, Financial Analysis, Investments, Key Management, Risk Management, Portfolio Management, Finance, Return On Investment, Entrepreneurial Finance

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    536 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universitat de Barcelona

    Molecular Tumor Board 2025-2026

    Skills you'll gain: Precision Medicine, Oncology, Diagnostic Tests, Pathology, Molecular Biology, Clinical Trials, Medical Science and Research, Clinical Practices, Patient Treatment, Pharmacology

    Intermediate · Course · 3 - 6 Months

1…697071…375

In summary, here are 10 of our most popular market research courses

  • Fundamentals of Good Clinical Practice: Recruitment & Trial: Novartis
  • Digital Transformation in Financial Services: Copenhagen Business School
  • Natural Language Processing with Probabilistic Models: DeepLearning.AI
  • Google Citations: Boost SEO For New Local Websites: Alex Genadinik
  • Aromatherapy: Clinical Use of Essential Oils: University of Minnesota
  • Estrategia de marketing: IE Business School
  • Strategic Digital Marketing: University of Arizona
  • Reddit Marketing To Boost Traffic And Sales: Alex Genadinik
  • Bitcoin And Cryptocurrency Investing, Trading, And Daily Use: Alex Genadinik
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok