• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Global Diplomacy: the United Nations in the World

    Skills you'll gain: Diplomacy, International Relations, Crisis Intervention, Sustainable Development, Political Sciences, Public Policies, Social Justice, Governance, Advocacy, Policy Analysis, Human Development, World History, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Applied Data Science with R

    Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Demographics: Unlock Audience Insights

    Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze & Build Dashboards Using Excel Pivot Tables

    Skills you'll gain: Data Visualization, Business Intelligence, Business Analytics, Business Reporting

    Mixed · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Amp It Up: Leadership for Business Growth

    Skills you'll gain: Growth Strategies, Competitive Analysis, Data-Driven Decision-Making, Culture Transformation, Business Leadership, Employee Engagement, Scalability, Business Strategy, Strategic Leadership, Cross-Functional Collaboration, Entrepreneurship, Organizational Leadership, Organizational Strategy, Market Dynamics, Leadership, Team Management, Growth Mindedness, Business Management, Business Administration, Entrepreneurial Finance

    Beginner · Course · 3 - 6 Months

  • I

    Imperial College London

    Epidemiology for Public Health

    Skills you'll gain: Epidemiology, Diagnostic Tests, Research Design, Public Health and Disease Prevention, Biostatistics, Clinical Research, Public Health, Preventative Care, Data Collection, Research Methodologies, Program Evaluation, Risk Analysis, Quantitative Research, Health Policy, Statistical Analysis, Research, Sample Size Determination, Regression Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Georgia Institute of Technology

    Fundamentals of Engineering Exam Review

    Skills you'll gain: Structural Analysis, Probability & Statistics, Hydraulics, Statistics, Mechanical Engineering, Probability, Engineering, Mechanics, Hydrology, Civil Engineering, Algebra, Advanced Mathematics, Calculus, Differential Equations, Geometry, Trigonometry

    4.7
    Rating, 4.7 out of 5 stars
    ·
    616 reviews

    Mixed · Course · 1 - 3 Months

  • A

    AI CERTs

    AI in Finance

    Skills you'll gain: Risking, Digital Transformation, Fraud detection, Financial Forecasting, AI Enablement, FinTech, Responsible AI, Finance, Budget Management, Investment Management, Financial Services, Artificial Intelligence, Data-Driven Decision-Making, Budgeting, Emerging Technologies, Business Ethics, Portfolio Management, Business Transformation, Predictive Analytics, Generative AI

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    362 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

1…646566…375

In summary, here are 10 of our most popular market research courses

  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Global Diplomacy: the United Nations in the World: University of London
  • Applied Data Science with R: IBM
  • Analyze Demographics: Unlock Audience Insights: Coursera
  • Analyze & Build Dashboards Using Excel Pivot Tables: EDUCBA
  • Amp It Up: Leadership for Business Growth: John Wiley & Sons
  • Epidemiology for Public Health: Imperial College London
  • Fundamentals of Engineering Exam Review: Georgia Institute of Technology
  • AI in Finance: AI CERTs
  • Programa en Desarrollo de nuevas empresas: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok