Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Washington
Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Robotics, Artificial Intelligence, Graph Theory, Algorithms, Control Systems, Computer Vision, Computer Science, Python Programming, Data Structures
Build toward a degree
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Organizational Leadership, Self-Awareness, Personal Development, Emotional Intelligence, Organizational Effectiveness, Business Leadership, Leadership Development, Resilience, Optimism, People Development, Leadership, Relationship Building, Growth Mindedness, Adaptability, Positive Behavior Support
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Leadership and Management, People Management, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership, Virtual Teams, Cultural Sensitivity, Organizational Structure, Diversity and Inclusion, Influencing, Human Resource Strategy, Business Ethics, Negotiation, Innovation, Business Communication
Build toward a degree
Intermediate · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Team Building, Leadership, Human Resources, Human Resources Management and Planning, Diversity and Inclusion, Occupational Safety And Health, Employee Performance Management, Organizational Development, Employee Engagement, Stress First Aid, Performance Management, Research, Social Justice, Scientific Methods, Employee Training, Psychological Evaluations, Cultural Diversity
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Generative AI, Hugging Face, Large Language Modeling, Performance Tuning, Model Deployment, Transfer Learning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Restful API, Data Mapping, Scalability, Information Architecture, Data Management, Data Structures, Query Languages, JSON, Data Import/Export, Big Data
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Communication Strategies, Research, Science and Research, Research Methodologies, Instructional Design, Critical Thinking, Communication, Behavioral Economics, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Classification Algorithms, Random Forest Algorithm, Data Transformation, Regression Analysis, Feature Engineering, Decision Tree Learning, Machine Learning, Exploratory Data Analysis
Beginner · Guided Project · Less Than 2 Hours