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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Google Cloud

    Introduction to Data Analytics on Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

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    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Decision Making, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation Operations, Business Modeling, Business Mathematics, Business Analytics, Portfolio Management

    Intermediate · Course · 1 - 3 Months

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    U

    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Data Visualization Software, Statistical Hypothesis Testing, Case Studies, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
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    109 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Alex Genadinik

    2026 Mobile App Marketing With ASO, And Monetization

    Mixed · Course · 1 - 3 Months

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    C

    Coursera

    Star Schemas to Snowflake: Data Modeling for Analytics Teams

    Skills you'll gain: Disaster Recovery, Star Schema, Business Continuity Planning, Capacity Management, Database Design, Business Continuity, Data Infrastructure, Snowflake Schema, Database Architecture and Administration, Relational Databases, Data Warehousing, Data Modeling, Data Architecture, Data Validation, SQL, Terraform, Infrastructure as Code (IaC), Extract, Transform, Load, Business Analytics, Cost Management

    Advanced · Specialization · 3 - 6 Months

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    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Market Research, Data Analysis, Marketing Analytics, Business Intelligence, SPSS, Statistical Analysis, Data-Driven Decision-Making, Data Mining, Quantitative Research, Statistical Methods, Business Marketing, Market Analysis, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

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    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
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    68 reviews

    Intermediate · Specialization · 3 - 6 Months

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    LearnKartS

    Email Marketing: Automate, Convert & Scale Revenue

    Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Marketing Strategies, Performance Analysis, Content Creation, Customer Engagement, Driving engagement, Target Audience, Automation

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Exploratory Data Analysis, Feature Engineering, Data Structures, Unstructured Data, Data Cleansing, Data Preprocessing, Natural Language Processing

    Beginner · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

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    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Analytics on Google Cloud : Google Cloud
  • Benutze Facebook für Marketing von Kleinunternehmen: Coursera
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Data Analytics in the Public Sector with R: University of Michigan
  • 2026 Mobile App Marketing With ASO, And Monetization: Alex Genadinik
  • Star Schemas to Snowflake: Data Modeling for Analytics Teams: Coursera
  • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
  • Email Marketing: Automate, Convert & Scale Revenue: LearnKartS
  • Foundations for Data Analytics Part 2: Northeastern University

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Market (economics) (28)
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Social Media Marketing (9)
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