• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.


Popular Digital Marketing Courses and Certifications


  • I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    ★ 4.8 (50) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    ★ 4.6 (832) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Analytics, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Driving engagement, Marketing Strategies, Analytics, Digital Marketing, ChatGPT

    ★ 4.6 (5.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Meta

    Meta Marketing Analytics

    Skills you'll gain: Meta Ads Manager, Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

    ★ 4.7 (4.4K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: AI skills
    AI skills
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    ★ 4.8 (13K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, MarTech, Digital Media Strategy, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    ★ 4.6 (105) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    Universidad Austral

    Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Social Media Management, Social Media Content, Customer Relationship Management, Media Buying, Content Performance Analysis, Digital Marketing Campaigns, Digital Brand Strategy, Digital Analysis, Campaign Management, Marketing Budgets, Digital Media Strategy, Marketing, Paid media, Analytics

    ★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Cross-Channel Marketing, Marketing Management, Online Advertising, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Brand Management, Customer Engagement

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Marketing Effectiveness, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    ★ 4.9 (27) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Advertising

    ★ 4.8 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Product Planning, Business Research, Product Marketing, Consumer Behaviour, Marketing Strategies, Strategic Marketing, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Marketing Management, Peer Review, Product Promotion, Case Studies, Target Market

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    ★ 4.6 (48) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…567…446

In summary, here are 10 of our most popular digital marketing courses

  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Social Media Marketing: Northwestern University
  • Meta Marketing Analytics: Meta
  • Introduction to Marketing: University of Pennsylvania
  • Digital Marketing Trends: Coursera
  • Marketing Digital: Universidad Austral
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Digital Marketing Foundations: Analyze & Apply Strategies: EDUCBA
  • Marketing Analytics Foundation: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok