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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    A

    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Cloud Security, Amazon S3, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    914 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Generative AI, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Dashboard, Data Ethics, Responsible AI, Data Visualization Software, Statistical Analysis, Python Programming, Data Cleansing, Data Manipulation, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    177 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Excel Advanced Functions and Analytics

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Visualization, Dashboard, Forecasting, Predictive Modeling, Data Analysis, Data Validation, Data Entry, Financial Modeling, Data Management, Data Integrity, Data Security

    4.9
    Rating, 4.9 out of 5 stars
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    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Big Data Management and Analytics

    Skills you'll gain: Security Controls, Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, SQL Server Integration Services (SSIS), Cloud Management, Data Management, Big Data, Apache Spark, Distributed Computing, MLOps (Machine Learning Operations), Large Language Modeling, Keras (Neural Network Library)

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Data-Driven Decision-Making, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Target Audience, Artificial Intelligence, Augmented Reality

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    759 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
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    A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
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    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply Bash and AWK for Practical Data Analytics

    Skills you'll gain: Bash (Scripting Language), Shell Script, Unix Shell, Data Analysis, Data Cleansing, Unix Commands, Data Transformation, Data Preprocessing, Data Processing, Command-Line Interface, Data Quality, Scripting, Exploratory Data Analysis, Data Manipulation, Linux Commands, Scripting Languages, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Local Marketing: SEO, Business Networking, And Website - 2026

    Skills you'll gain: Instagram, Keyword Research, LinkedIn, Web Analytics and SEO, Blogs, Lead Generation, Events and Conferences, Copywriting, Google Analytics, Sales Presentation, Professional Networking, No-Code Development, Video Production, Vibe coding, Promotional Materials, Web Content, Social Media Marketing, Growth Strategies, Social Media, Search Engine Optimization

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Getting Started with Data Analytics on AWS: Amazon Web Services
  • Generative AI: Enhance your Data Analytics Career : IBM
  • Master Excel Advanced Functions and Analytics: EDUCBA
  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University
  • Microsoft Big Data Management and Analytics: Microsoft
  • Effective Marketing in the Global Marketplace: Coursera
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • Organic Marketing: Facebook Groups For Small Businesses: Coursera
  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants

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