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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    264 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leading with Impact: Team Dynamics, Strategy and Ethics

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Teamwork, Team Leadership, Business Leadership, Team Management, Business Ethics, Organizational Leadership, Leadership, Leadership and Management, Strategic Decision-Making, Leadership Development, Critical Thinking and Problem Solving, Ethical Standards And Conduct, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    759 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Business Decision Making: Strategy Assessment and Control

    Skills you'll gain: Management Accounting, Performance Measurement, Capacity Management, Cost Accounting, Organizational Strategy, Performance Analysis, Operational Analysis, Financial Accounting, Budget Management, Strategic Decision-Making, Accounting, Financial Controls, Business Strategy, Price Negotiation, Resource Allocation

    3.9
    Rating, 3.9 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Marketing Management, Business Metrics, Performance Metric, Performance Measurement, Data Capture, Key Performance Indicators (KPIs), Data Entry, Workflow Management, Data Compilation, Data Maintenance, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    332 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Data Ethics, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Enablement, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Leading with Impact: Team Dynamics, Strategy and Ethics: Coursera
  • Organic Marketing: Facebook Groups For Small Businesses: Coursera
  • Accounting for Business Decision Making: Strategy Assessment and Control: University of Illinois Urbana-Champaign
  • Strategic SEO for Digital Marketing Success: Skillshare
  • Track & Populate Marketing Performance Metrics: Coursera
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • AI for Marketing: SWOT Analysis: Kennesaw State University
  • Marketing digital e e-commerce do Google: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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Professional Certificates

  • Google AI Certificate
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