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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Regression Analysis, Business Analytics, Data Preprocessing, Machine Learning Methods, Data Mining, Feature Engineering, Statistical Analysis, Decision Tree Learning, Data Transformation, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Database to AI: Practical Data Analytics Integration

    Skills you'll gain: Database Management Systems, Data Modeling, Database Design, Database Systems, Big Data, Unified Modeling Language, Database Architecture and Administration, Data Storage Technologies, Data Management, Apache Hadoop, Apache Spark, Conceptual Design

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Real-Time Data Pipelines & Analytics on AWS

    Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Interactive Data Visualization, Amazon S3, Data Transformation, Data Security, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    211 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Predictive Analytics for Business with H2O in R

    Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Data-Driven Decision-Making, Analytics, Data Science, Feature Engineering, Data Preprocessing, Machine Learning, Telemarketing, Model Deployment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Prácticas efectivas de marketing usando Facebook Messenger

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Modern Data Analytics with Python, Excel & Generative AI

    Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, ChatGPT, Microsoft Excel, Generative AI, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Exploratory Data Analysis, Data Visualization, Statistical Analysis, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    406 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Contract Management, Operations Management, Contract Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Predictive Analytics with SAS: Build & Deploy Models: EDUCBA
  • Database to AI: Practical Data Analytics Integration: Northeastern University
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Best Practices for Marketing with Facebook Messenger: Coursera
  • Real-Time Data Pipelines & Analytics on AWS: LearnKartS
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Predictive Analytics for Business with H2O in R: Coursera
  • Prácticas efectivas de marketing usando Facebook Messenger: Coursera
  • Modern Data Analytics with Python, Excel & Generative AI: Coursera

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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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