Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Content Management, User Experience Design
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, AI Enablement, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Jupyter, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Applied Machine Learning, Data Analysis, Artificial Intelligence, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Portfolio Management, Marketing Analytics, Product Marketing, Statistical Machine Learning, Marketing Management, Dashboard, Transfer Learning, Time Series Analysis and Forecasting, Advertising, Machine Learning, Operations Research, Statistical Analysis, Random Forest Algorithm, Pandas (Python Package), Network Model
Credit offered
Mastertrack · 6 - 12 Months
Universidad de Palermo
Skills you'll gain: Data Storytelling, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Human Capital, Business Planning, Strategic Marketing, Portfolio Management, Financial Statements, Business Analytics, Digital Transformation, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Enterprise Resource Planning, Brand Management, Digital Advertising, Equities, Team Leadership, Agile Product Development
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Model Evaluation, Regression Analysis, Dimensionality Reduction, Data Analysis, Descriptive Analytics, Supervised Learning, Plot (Graphics), Exploratory Data Analysis, Data Science, Visualization (Computer Graphics), Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Predictive Modeling, Statistical Machine Learning, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months