Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Extract, Transform, Load, Data Quality, Data Lakes, PySpark, Data Warehousing, Google Cloud Platform, Workflow Management, Apache Spark, Data Integration, Apache Hadoop, Big Data, Data Processing, Business Intelligence Software, Data Transformation, Cloud Storage
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Lakes, Data Warehousing, Data Pipelines, Data Infrastructure, Data Architecture, Cloud Engineering, Cloud Storage, Google Cloud Platform, Data Storage, Big Data, Data Storage Technologies, Data Processing, Database Design, SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Jupyter, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Ethics, NoSQL, Digital Transformation, MongoDB, Data Mining, SQL, Business Analysis, Database Theory, Analytics, Predictive Analytics, Data Analysis, R Programming, Big Data, Business Transformation, Organizational Strategy, Business Strategy, Technology Strategies
Credit offered
Mastertrack · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Portfolio Management, Marketing Analytics, Product Marketing, Statistical Machine Learning, Marketing Management, Dashboard, Transfer Learning, Time Series Analysis and Forecasting, Advertising, Machine Learning, Operations Research, Statistical Analysis, Random Forest Algorithm, Pandas (Python Package), Network Model
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Data Storytelling, Unsupervised Learning, Computer Vision, Reinforcement Learning, Project Management Life Cycle, Time Series Analysis and Forecasting, Strategic Decision-Making, Deep Learning, Portfolio Management, Marketing Analytics, MLOps (Machine Learning Operations), Simulations, Logistic Regression, Verification And Validation, Statistical Machine Learning, Transfer Learning, Descriptive Analytics, Operations Research
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, SQL, Big Data, Business Intelligence, Dashboard, Data Visualization Software, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Integrity, Google Sheets
Intermediate · Course · 1 - 3 Months