• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    The Simplest Guide™ to Base SAS & Advanced SAS

    Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Engineering Probability and Statistics Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Statistical Reporting, Statistical Methods, Probability & Statistics, Statistical Analysis, Experimentation, Data Analysis, Data Presentation, Estimation

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Microsoft Sentinel Advanced Course - Secure Azure Like a Pro

    Skills you'll gain: Microsoft Azure, Infrastructure as Code (IaC), Azure DevOps, DevSecOps, Infrastructure As A Service (IaaS), Continuous Integration, Security Information and Event Management (SIEM), Windows PowerShell, GitHub, Git (Version Control System)

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to AI and Machine Learning on GC - 繁體中文

    Skills you'll gain: Generative AI, Google Cloud Platform, Tensorflow, Artificial Intelligence, AI Workflows, Model Deployment, Big Data, Machine Learning, Prompt Engineering, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    W3.CSS: Design & Optimize Responsive Websites

    Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Front-End Web Development, Web Content Accessibility Guidelines, Web Components, UI Components, Web Analytics and SEO, User Interface (UI), Usability, Semantic Web, Animations

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Explore and Visualize Data the Python Way

    Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Matplotlib, Exploratory Data Analysis, Plot (Graphics), Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Seaborn, Data Analysis, Box Plots, Descriptive Statistics, Jupyter, Data Science, Anomaly Detection, Python Programming, GitHub

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Sales Techniques: Build, Persuade, and Succeed

    Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Consuming Customer Specific Datasets from Data Sharing Partners using BigQuery

    Skills you'll gain: Google Cloud Platform, Data Sharing, Big Data, Data Access, Cloud Computing, Cloud Security, Data Integration, Data Management, Data Visualization

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Build Apps and Fine-Tune LLMs Using the OpenAI API

    Skills you'll gain: OpenAI API, Prompt Engineering, Responsible AI, LLM Application, Image Analysis, Text Mining, Application Programming Interface (API), Generative AI, Artificial Intelligence, Natural Language Processing, Computer Vision, Development Environment

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Data Science Foundations with No-Code Tools

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Dashboard, Data Presentation, Data Analysis, Data Literacy, No-Code Development, Data Science, Predictive Modeling, Data Ethics, Data Capture, Data Modeling, Data Processing, Data Transformation, Data Integrity, Data Cleansing, Applied Machine Learning, Data Governance, Data Collection, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 1

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Box Plots, Data Analysis, Data Visualization, Descriptive Statistics, Scatter Plots, Data Visualization Software, Histogram, Seaborn, Statistical Analysis, Correlation Analysis, Statistical Methods

    Beginner · Course · 1 - 4 Weeks

1…368369370…383

In summary, here are 10 of our most popular marketing analytics courses

  • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
  • The Simplest Guide™ to Base SAS & Advanced SAS: Packt
  • Engineering Probability and Statistics Part 2: Northeastern University
  • Microsoft Sentinel Advanced Course - Secure Azure Like a Pro: Packt
  • Introduction to AI and Machine Learning on GC - 繁體中文: Google Cloud
  • W3.CSS: Design & Optimize Responsive Websites: EDUCBA
  • Explore and Visualize Data the Python Way: Coursera
  • Master Sales Techniques: Build, Persuade, and Succeed: EDUCBA
  • Consuming Customer Specific Datasets from Data Sharing Partners using BigQuery: Google Cloud
  • Build Apps and Fine-Tune LLMs Using the OpenAI API: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok