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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Regression Analysis, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Statistical Machine Learning, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Planning, Applied Machine Learning, Data Manipulation, Data Analysis, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing, Object Oriented Programming (OOP)

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Intellectual Property, Technology Strategies, Business Strategy, Leadership, Ideation, Strategic Decision-Making, Emotional Intelligence

    University Certificate · 6 - 12 Months

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Leadership and Management, Team Leadership, Collaboration, Resilience, Leadership, Organizational Strategy, Business Modeling

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Variance Analysis, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: New Product Development, Intellectual Property, Research Methodologies, Performance Measurement, Financial Modeling, Design Thinking, Value Propositions, Private Equity, Social Media Strategy, Team Building, Business Modeling, Active Listening, Sustainable Business, Business Planning, Business Strategy, Social Impact, Supplier Relationship Management, Ideation, Entrepreneurship, Innovation

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Taxation

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Variance Analysis, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Customer Insights, Google Analytics, Data Ethics

    3.7
    Rating, 3.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Analysis with SQL: Inform a Business Decision

    Skills you'll gain: SQL, Business Intelligence, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

    4.2
    Rating, 4.2 out of 5 stars
    ·
    46 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    289 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Master of Science in Data Science (Statistics): University of Leeds
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • MSc Management: University of Huddersfield
  • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
  • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
  • Bachelor of Science in Business Administration: University of London
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Data Science for Marketing: University of Colorado System
  • Machine Learning for Marketing: O.P. Jindal Global University

Skills you can learn in Marketing

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Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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