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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Change, Team Motivation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build and Execute an Organisational AI Strategy

    Skills you'll gain: AI Enablement, Generative AI, Organizational Strategy, Strategic Leadership, Business Strategy, Artificial Intelligence, Governance, Regulation and Legal Compliance, Ethical Standards And Conduct, Innovation, Operational Efficiency, Performance Improvement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    ISACA

    Auditing Generative AI: Strategy, Analysis & Risk Mitigation

    Skills you'll gain: Generative AI, Responsible AI, Auditing, AI Product Strategy, Compliance Auditing, Internal Auditing, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Employee Surveys, Product Promotion, Communication Strategies, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    689 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Brightline Initiative

    Bridging the Gap between Strategy Design and Delivery

    Skills you'll gain: Strategic Leadership, Organizational Strategy, Plan Execution, Strategic Thinking, Gap Analysis, Business Leadership, Business Strategy, Leadership, Organizational Change, Business Consulting, Case Studies, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    790 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing, Equities

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • Build and Execute an Organisational AI Strategy: Coursera
  • Google Ads for Beginners: Coursera
  • Auditing Generative AI: Strategy, Analysis & Risk Mitigation: ISACA
  • Business English: Marketing and Sales: Arizona State University
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
  • Design your own trading strategy – Culminating Project: Indian School of Business

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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