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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Social Media Content, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Strategy, Drive Engagement, Promotional Strategies, Customer Engagement

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Applied Business Analytics

    Skills you'll gain: Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Data Presentation, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Operations Management, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Business Analytics, Financial Statement Analysis, Global Marketing, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis, Operations Research

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Business Marketing, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Digital Marketing, Calendar Management, Performance Analysis, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Customer Insights, Web Analytics, Content Strategy, Scheduling, Target Audience, Marketing Communications, Persona Development, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Analytics, Financial Trading, Financial Analysis, R Programming, Trend Analysis, Investments, Statistical Analysis, Risk Analysis, Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Communications, Target Market

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Viral Marketing And Growth Hacking With Content Marketing: Alex Genadinik
  • Introduction to Applied Business Analytics: University of Illinois Urbana-Champaign
  • Marketing Communications: Culture and Messaging: University of Arizona
  • MBA Business Analytics: O.P. Jindal Global University
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Fundamentos del marketing mix: IE Business School
  • AI for Marketing and Sales: SkillsBooster Academy
  • Social Media Analytics and Sentiment Insights: Coursera
  • ThoughtSpot-Based BI Analytics: Coursera
  • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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