• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Presenta datos y gráficos con Canva

    Skills you'll gain: Presentations, Canva (Software), Sales Presentation, Data Visualization, Graphic Design, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Diseña la estrategia de lanzamiento de tu producto

    Skills you'll gain: Team Oriented, New Product Development, Agile Product Development, Product Planning, Product Development, Continuous Improvement Process, Design and Product, Innovation, Process Development, Organizational Strategy, Strategic Communication, Business Priorities, Branding, Strategic Planning, Action Oriented, Goal Setting

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Deception As a Defense

    Skills you'll gain: Threat Modeling, Threat Management, Cyber Threat Intelligence, Vulnerability Management, Cybersecurity, Cyber Security Strategy, Threat Detection, Vulnerability Assessments, Intrusion Detection and Prevention, Network Security, Cyber Attacks, Hardening, Patch Management, Continuous Monitoring, Configuration Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    AI-Driven Attribution Testing

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, AI Enablement, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Artificial Intelligence, Strategic Planning, Marketing Strategies, Business Ethics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Duke University

    Negotiating with Impact Investors

    Skills you'll gain: Due Diligence, Contract Negotiation, Strategic Partnership, Negotiation, Social Impact, Environmental Social And Corporate Governance (ESG), Value Propositions, Fundraising, Entrepreneurship, Storytelling, Investments, Entrepreneurial Finance, Investment Management, Capital Markets, Financial Market, Finance, International Finance, Financial Management, Business Strategy, Business Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Storytelling That Delivers Program and Project Outcomes

    Skills you'll gain: User Story, Negotiation, Data Presentation, Risk Management, Professional Development, Business Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for People and Talent Management

    Skills you'll gain: Generative AI Agents, Employee Performance Management, Workforce Planning, Talent Management, Performance Management, AI Personalization, People Development, Human Resource Strategy, HR Tech, Human Resources, People Analytics, Workforce Management, Diversity and Inclusion, Innovation, Analytics, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Web & Digital Design

    Skills you'll gain: Responsive Web Design, User Interface and User Experience (UI/UX) Design, Digital Design, Web Design, Motion Graphics, Adobe XD, No-Code Development, Animations, Layout Design, Prototyping, Graphic Design, Augmented and Virtual Reality (AR/VR), Style Guides

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Creative Thinking

    Skills you'll gain: Creative Thinking, Creative Problem-Solving, Brainstorming, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Innovation, Decision Making, Collaboration

    3.7
    Rating, 3.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Designing Robust Information System Security Architectures

    Skills you'll gain: Threat Modeling, IT Security Architecture, Secure Coding, Application Security, Security Testing, Security Strategy, Security Requirements Analysis, Software Development Methodologies, Software Development Life Cycle, Systems Architecture, DevSecOps, Cyber Security Strategy, Penetration Testing, Business Risk Management, Compliance Management

    Beginner · Course · 1 - 4 Weeks

1…307308309…365

In summary, here are 10 of our most popular marketing strategy courses

  • Presenta datos y gráficos con Canva: Coursera
  • Diseña la estrategia de lanzamiento de tu producto: UBITS
  • Deception As a Defense: Starweaver
  • AI-Driven Attribution Testing: Board Infinity
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Negotiating with Impact Investors: Duke University
  • Storytelling That Delivers Program and Project Outcomes: University of Maryland, College Park
  • GenAI for People and Talent Management: Coursera
  • Graphic Design Theory - Web & Digital Design: Skillshare
  • Creative Thinking: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok