• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Case Studies, AI Enablement, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert

    Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Synapse Analytics, Azure Active Directory, Real Time Data, Zero Trust Network Access, Serverless Computing, Cloud Solutions, Identity and Access Management, Data Integration, Cloud Management, Cloud Applications, Virtual Machines, Cloud Computing Architecture, Data Governance, Cloud Storage, Cloud Computing, Solution Architecture, Disaster Recovery, Virtual Networking

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Intro to Artificial Intelligence on Microsoft Azure

    Skills you'll gain: Responsible AI, Anomaly Detection, Computer Vision, Microsoft Azure, Data Ethics, Artificial Intelligence, Natural Language Processing, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Azure Synapse Analytics, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    PySpark Foundations: Process, analyze, and summarize data

    Skills you'll gain: PySpark, Apache Spark, Data Visualization Software, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Processing, Data Manipulation, Big Data, Jupyter, Pandas (Python Package), People Analytics

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Anmol Test Institution

    Bekommen Sie mehr followers durch den posten von Tweet

    Skills you'll gain: Content Creation, Drive Engagement, Social Media Content, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Data Collection, Use, and Privacy

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Data Security, Cryptography, Information Privacy, Encryption, Responsible AI, AI Personalization, Computer Science, Information Technology, Web Applications, Web Servers, Machine Learning, Supervised Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Easil

    Skills you'll gain: Animations, Instagram, Graphic Design, Social Media Campaigns, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    إختيار الهدف المثالي للحملات الإعلانية على Facebook

    Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Advertising, Paid media, Digital Advertising, Marketing, Target Audience, Drive Engagement

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…295296297…388

In summary, here are 10 of our most popular marketing analytics courses

  • Ethical AI Use: Kennesaw State University
  • From Data to Decisions: Getting Started with AI: Vanderbilt University
  • Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert: Whizlabs
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Intro to Artificial Intelligence on Microsoft Azure: Microsoft
  • PySpark Foundations: Process, analyze, and summarize data: Coursera
  • YouTube Planning: Manage Content Like a Pro: Coursera
  • Create a Flyer Using Microsoft Word: Coursera
  • Bekommen Sie mehr followers durch den posten von Tweet: Anmol Test Institution
  • Teaching Impacts of Technology: Data Collection, Use, and Privacy: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok