• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Cognitive flexibility, Ingenuity, Communication, Creativity, Optimism, Problem Solving, Rapport Building, Resilience, Research, Cultural Diversity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Operations Systems Excellence

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Effective Communication for Today’s Leader

    4.5
    Rating, 4.5 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Georgia Institute of Technology

    Lesson | Telephone Language

    Skills you'll gain: Telephone Skills, Verbal Communication Skills, Language Competency, Vocabulary, Professionalism, English Language, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to CSS3

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Web Design, Browser Compatibility, User Interface and User Experience (UI/UX) Design, Javascript

    4.5
    Rating, 4.5 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Strategies, Advertising Campaigns, Customer Insights, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment commencer avec Pinterest Shopping

    Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Premiers pas avec Studio de création Facebook

    Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Creation, Scheduling, Drive Engagement, Live Streaming, Android Studio

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Understanding Psychosis

    Skills you'll gain: Health Disparities, Psychiatry, Patient Education And Counseling, Community Mental Health Services, Social Determinants Of Health, Patient Communication, Psychiatric Assessments, Mental Health Diseases and Disorders, Rehabilitation, Trauma Care, Mental and Behavioral Health, Pharmacology, Mental Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Raison d’être et Entreprise à Mission

    Skills you'll gain: Business Transformation, Corporate Sustainability, Social Impact, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Corporate Strategy, Business Ethics, Law, Regulation, and Compliance, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

1…291292293…501

In summary, here are 10 of our most popular social media marketing courses

  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Operations Systems Excellence: University of London
  • Effective Communication for Today’s Leader: Tecnológico de Monterrey
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Lesson | Telephone Language: Georgia Institute of Technology
  • Introduction to CSS3: Johns Hopkins University
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Analytics: Uncover Key Report Insights: Coursera
  • Comment commencer avec Pinterest Shopping: Coursera
  • Premiers pas avec Studio de création Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok