Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Content Creation, AI Personalization, Prompt Engineering, Digital Content, AI Enablement, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Data Analysis
Intermediate · Course · 1 - 3 Months

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Data Presentation, Python Programming
Build toward a degree
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Project Design, Python Programming, Machine Learning Methods, Artificial Intelligence, Machine Learning, Portfolio Management
Advanced · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property
Beginner · Course · 1 - 4 Weeks