• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Marketing, Business Communication, Business Correspondence, Customer Service, Product Knowledge, Product Demonstration, Vocabulary, Recruitment, Language Learning, Employee Onboarding, Verbal Communication Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Leeds

    Essential Skills for Your Career Development

    Skills you'll gain: Professional Networking, Communication, Lifelong Learning, Goal Setting, Constructive Feedback, Professional Development, Willingness To Learn, LinkedIn, Adaptability, Planning, Personal Development, Resilience, Social Media Content, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Personalized Nutrition, Policy, and Food Regulations

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Nutrition and Diet, Good Manufacturing Practices, Food Quality Assurance And Control, Nutrition Education, AI Personalization, Food Safety and Sanitation, Policy Development, Clinical Nutrition, Regulatory Affairs, Public Health, Regulatory Compliance, Health Policy, Health Informatics, Advocacy, Health Assessment, Health Technology, Microbiology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Peking University

    Essentials for English Speeches and Presentations 英语演讲与演示

    Skills you'll gain: Verbal Communication Skills, Presentations, Public Speaking, Interviewing Skills, English Language, Communication, Vocabulary, Non-Verbal Communication, Cultural Diversity, Intercultural Competence, Business Communication, Grammar, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of Melbourne

    The Role of Global Capital Markets

    Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    653 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Mental Concentration, Behavioral Economics, Innovation, Social Sciences, Artificial Intelligence, Persuasive Communication, Self-Awareness, Verbal Communication Skills, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Specialization · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Organising an Empire: The Assyrian Way

    Skills you'll gain: Ancient History, Governance, Social Studies, World History, Anthropology, Diplomacy, Sociology, Political Sciences, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    817 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    253 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of North Texas

    Research Design: Inquiry and Discovery

    Skills you'll gain: Research Design, Research, Research Methodologies, Surveys, Qualitative Research, Scientific Methods, Business Research, Research Reports, Data Collection, Sample Size Determination, Analysis, Ethical Standards And Conduct, Decision Making, Probability & Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    459 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Berklee

    Producción Musical y su Efecto en la Composición

    Skills you'll gain: Musical Composition, Music, Post-Production, Instrumental Music, Media Production, Creativity, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    524 reviews

    Mixed · Course · 1 - 3 Months

1…259260261…500

In summary, here are 10 of our most popular social media marketing courses

  • 中级商务汉语(入职与营销篇): Peking University
  • Essential Skills for Your Career Development: University of Leeds
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Personalized Nutrition, Policy, and Food Regulations: University of Illinois Urbana-Champaign
  • Essentials for English Speeches and Presentations 英语演讲与演示: Peking University
  • The Role of Global Capital Markets: The University of Melbourne
  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • Organising an Empire: The Assyrian Way: Ludwig-Maximilians-Universität München (LMU)
  • Procurement Negotiation: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok