• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a services customer satisfaction process

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Transformation in the Cloud

    Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Data Visualization, Extract, Transform, Load, Data Integration, Data Processing, Data Management, Data Migration, Data Collection, Cloud Computing, Cloud Storage, Data Analysis, SQL

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Workplace inclusivity, Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Process Improvement, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Software Architecture for Big Data

    Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    106 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    How to Use ChatGPT and Generative AI for Passive Income

    Skills you'll gain: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity

    2.1
    Rating, 2.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build and deploy a stroke prediction model using R

    Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Predictive Analytics, R Programming, Data Analysis, Statistical Analysis, Data Cleansing, Applied Machine Learning, Data Manipulation, Tidyverse (R Package), Classification Algorithms, Risk Modeling, Data Preprocessing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Logistics & Supply Chain Management

    Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Supply Chain Planning, Performance Measurement, Transportation Operations, Operations Management, Sustainable Business, Customer Relationship Building, Corporate Sustainability, Customer Relationship Management, Procurement, Warehouse Management, Supplier Relationship Management, Enterprise Risk Management (ERM), Inventory Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    37 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    البدء باستخدام برنامج كانفا (Canva)

    Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Design, Graphic and Visual Design, Creative Design, Multimedia

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Prompt Engineering, Market Analysis, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience, Creativity, Typography

    3.8
    Rating, 3.8 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Birla Institute of Technology & Science, Pilani

    Probability and Statistics

    Skills you'll gain: Data Analysis, Statistical Analysis, Data Visualization, Predictive Modeling, Applied Mathematics

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 1

    Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Mixed · Course · 1 - 3 Months

1…238239240…474

In summary, here are 10 of our most popular marketing analytics courses

  • Create a services customer satisfaction process: Coursera
  • Data Transformation in the Cloud: Google Cloud
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
  • Software Architecture for Big Data: University of Colorado Boulder
  • How to Use ChatGPT and Generative AI for Passive Income: Packt
  • Build and deploy a stroke prediction model using R: Coursera
  • Mastering Logistics & Supply Chain Management: EDUCBA
  • البدء باستخدام برنامج كانفا (Canva): Coursera
  • GenAI for Product Managers: Coursera
  • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok