• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    How to Create a Good Business

    Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Research, Organizational Effectiveness, Employee Training, Business Research, Employee Surveys, Research Methodologies, Internal Communications, Environment Health And Safety, Program Evaluation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Digital Media Strategy, Market Trend, Content Creation, Drive Engagement, ChatGPT, Prompt Engineering, Automation, Creativity, Content Strategy, Target Audience, Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Organizational Leadership, Visionary, Crisis Management, Forecasting, Business Continuity Planning, Resilience, Risk Analysis, Adaptability, Systems Thinking, Social Impact, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Uncertainty Quantification

    Skills you'll gain: Probability, Bayesian Statistics, Probability Distribution, Risk Modeling, Mathematical Modeling, Statistical Inference, Markov Model, Reliability, Simulations, Applied Mathematics, Statistical Analysis, Regression Analysis

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Strategies, Customer Insights, Target Market, B2B Sales, Market Opportunities, Price Negotiation, Market Intelligence, Consumer Behaviour, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Neural Networks

    Skills you'll gain: Convolutional Neural Networks, Artificial Neural Networks, Deep Learning, Machine Learning Algorithms, Image Analysis, Machine Learning, Computer Vision, Model Evaluation, Supervised Learning, Algorithms, Statistical Methods, Linear Algebra, Probability

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Keller Williams

    Manage a Real Estate Business

    Skills you'll gain: Administrative Support, Office Management, Real Estate, Organizational Skills, Real Estate Transactions, Business Planning, Business Management, Financial Planning, Professional Networking, Law, Regulation, and Compliance, Compliance Management, Vendor Relationship Management, Goal Setting, Business Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Graphic and Visual Design, Figma (Design Software), Design Elements And Principles, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story, User Interface and User Experience (UI/UX) Design, Prototyping, Ideation, Web Design, User Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    508 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    INSEAD

    Web3 and Blockchain Transformations in Global Supply Chains

    Skills you'll gain: Blockchain, Supply Chain, Supply Chain Management, Business Transformation, Emerging Technologies, Logistics Management, Internet Of Things, Business Process Automation, Digital Transformation, Interoperability, Asset Management, Fraud detection, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Our Place in the Cosmos

    Skills you'll gain: Physical Science, Geographic Information Systems, Physics, Environmental Science, Spatial Analysis, Environment, General Science and Research, Remote Access Systems, Life Sciences, Laboratory Research, Biology, Research, Timelines, Systems Of Measurement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…237238239…375

In summary, here are 10 of our most popular market research courses

  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • How to Create a Good Business: University of Michigan
  • GenAI for Social Media and Influencer Marketing: Coursera
  • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
  • Introduction to Uncertainty Quantification: Johns Hopkins University
  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • Introduction to Neural Networks: Johns Hopkins University
  • Manage a Real Estate Business: Keller Williams
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Desain UX Google: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok