Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Howard University
Skills you'll gain: Data Wrangling, Linear Algebra, Regression Analysis, NumPy, Predictive Modeling, Dimensionality Reduction, Data Science, Data Visualization, Applied Mathematics, Data Preprocessing, Statistical Modeling, Jupyter, Data Analysis, Machine Learning Methods, Mathematical Modeling, Algebra, Exploratory Data Analysis, Python Programming, Model Evaluation, Statistical Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, Data Integration, PySpark, Data Lakes, Jupyter, File Systems, Data Processing, Big Data, Cloud Storage, Cloud Computing Architecture
Beginner · Course · 1 - 3 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Regression Analysis, Data Science, Machine Learning Methods, R Programming, Statistical Inference, Applied Machine Learning, Machine Learning, Statistical Methods, Advanced Analytics, Data Analysis, Predictive Modeling
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Investment Management, Market Analysis, Analytics, Real Time Data, Decision Making
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Data Warehousing, Data Architecture, Data Storage, Extract, Transform, Load, Database Architecture and Administration, Data Integration, Star Schema, Cloud Storage, Data Mart, Database Design, Snowflake Schema, Query Languages, Metadata Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Tableau Software, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Business Intelligence, Performance Tuning, Data Analysis, AI Personalization, Performance Analysis, Advanced Analytics, Analytics, Analytical Skills, Predictive Analytics, Data Transformation, Business Metrics
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business, Business Management, Market Research, Entrepreneurship, Financial Planning, Marketing, Product Strategy, Marketing Strategies
Mixed · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Literacy, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Pandas (Python Package), Data Wrangling, Data Cleansing, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Matplotlib, Machine Learning
Beginner · Course · 1 - 4 Weeks