Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Business Process, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Business Leadership, Influencing, Team Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Lean Methodologies, Statistical Hypothesis Testing, Process Capability, Statistical Analysis, Data Analysis, Continuous Improvement Process, Project Management, Statistics, Work Breakdown Structure, Lean Six Sigma, Operational Excellence, Process Analysis, Quality Improvement, Data Collection, Process Improvement, Stakeholder Management, Quality Management
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Classification Algorithms, Document Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Excel Macros, Dashboard, Forecasting, Data Analysis, Data Visualization Software, Predictive Modeling, Data Validation, Productivity Software, Data Entry, Data Management, Financial Modeling, Data Security, Data Integrity, Computer Literacy
Beginner · Specialization · 1 - 3 Months

Starweaver
Skills you'll gain: Data Storytelling, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Persuasive Communication, Business Correspondence, Customer Relationship Management (CRM) Software, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Talent Pipelining, Talent Management, Employee Engagement, Employee Retention, Talent Acquisition, Human Resources, Human Resource Strategy, Talent Recruitment, Talent Sourcing, Workforce Development, People Development, Recruitment, HR Tech, Applicant Tracking Systems, Strategic Sourcing, Leadership, Diversity and Inclusion, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms
Beginner · Guided Project · Less Than 2 Hours
Microsoft
Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Transfer Learning, Prompt Engineering, Responsible AI, Feature Engineering, Model Deployment, AI Security, Advertising, Marketing, Information Privacy
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Spreadsheet Software, Data Import/Export, Data Analysis Software, Data Presentation, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours