Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, World History, Diversity Awareness, Cultural Diversity, Economic Development, Socioeconomics, Social Justice, Global Marketing, International Relations, Anthropology, Business Economics, Demography, Social Sciences, Market Opportunities, Public History, Economics, Political Sciences
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, ChatGPT, Data Validation, LLM Application, AI Product Strategy, Data Analysis, Applied Machine Learning, OpenAI, Data-Driven Decision-Making, Analytical Skills, Exploratory Data Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Campaigns, Digital Advertising, Social Media, Marketing, Budget Management, Media Planning
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Barcoding, LinkedIn, Presentations, Facebook, Cloud Applications, Social Media, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours
Northeastern University
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours