• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategy, Business Planning, Technology Strategies, Digital Transformation, Innovation, Strategic Thinking, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Customer experience improvement

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    43 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Product Development

    Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Product Lifecycle Management, Agile Product Development, Product Roadmaps, Process Development, Corporate Strategy, Market Opportunities, Technology Roadmaps, Portfolio Management, Business Modeling

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    17 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    19 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Business Correspondence, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    39 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today

    Skills you'll gain: Public Safety and National Security, International Relations, Social Studies, Security Strategy, Cultural Diversity, Political Sciences, Policy Analysis, Intelligence Collection and Analysis, Policy Development, World History

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    132 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Primeros Pasos en Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Design, Collaborative Software, Design Software, Content Creation, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    24 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, Policty Analysis, Research, and Development, World History, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    383 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    450 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    AnƔlisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    141 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Habilidades gerenciales: Proyecto final

    Skills you'll gain: Organizational Strategy, Business Planning, Strategic Leadership, Business Strategy, Business Priorities, Business Management, Performance Measurement, People Development, Key Performance Indicators (KPIs), Professional Networking, Leadership, Goal Setting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    296 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    14 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Persuasive Communication, Business Correspondence, Customer Relationship Management (CRM) Software, Responsible AI, Business Communication, AI Product Strategy, Google Gemini, Anthropic Claude, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    18 reviews

    Intermediate Ā· Specialization Ā· 1 - 3 Months

1…180181182…363

In summary, here are 10 of our most popular marketing strategy courses

  • Disrupción Digital:Ā Universidad de Palermo
  • Strategic Product Development:Ā University of Colorado Boulder
  • Tópicos em GestĆ£o Intercultural:Ā Fundação Instituto de Administração
  • Business English: Final Project:Ā Arizona State University
  • Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today:Ā Duke University
  • Primeros Pasos en Canva:Ā Coursera
  • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists:Ā University of Colorado System
  • Macroeconomics for Business Management:Ā Fundação Instituto de Administração
  • AnĆ”lisis de Negocios con Estados Financieros:Ā Pontificia Universidad Católica de Chile
  • Habilidades gerenciales: Proyecto final:Ā Universidad Nacional Autónoma de MĆ©xico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok