Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Software, Correlation Analysis, SAS (Software), Data Analysis, Statistical Methods, Quantitative Research, Probability & Statistics, Analytical Skills, Regression Analysis, Data Management, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Statistical Hypothesis Testing, Design Strategies, Sampling (Statistics), Probability & Statistics, Mathematical Modeling, Analysis, Model Evaluation, Data Transformation, Descriptive Statistics, Probability Distribution, Variance Analysis, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Data Preprocessing, Statistical Machine Learning, Feature Engineering
Intermediate · Professional Certificate · 3 - 6 Months

University of Colorado System
Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Performance Measurement, Data Warehousing, Operational Performance Management, MicroStrategy, Business Analytics, Dashboard, Key Performance Indicators (KPIs), Competitive Intelligence, Performance Analysis, Data Mart, Business Strategies, Business Reporting, Ad Hoc Analysis, Data Analysis, Decision Making
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Statistical Inference, Advanced Analytics, Statistical Modeling, Predictive Modeling, Model Evaluation
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Financial Statement Analysis, Operations Management, Financial Analysis, Selling Techniques, Business Operations, Sales, Business Management, Logistics Management, Marketing, Economics, Advertising, Marketing Strategies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Project Management Life Cycle, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, User Acceptance Testing (UAT), Stakeholder Analysis, Market Analysis, Team Building, Market Research
Beginner · Course · 1 - 3 Months