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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Business Operations, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel

    Skills you'll gain: Pivot Tables And Charts, Sample Size Determination, Data Visualization, Statistical Inference, Data Visualization Software, Statistical Hypothesis Testing, Statistics, Data-Driven Decision-Making, Microsoft Excel, Correlation Analysis, Descriptive Statistics, Probability & Statistics, Data Analysis, Forecasting, Regression Analysis, Business Analytics, Spreadsheet Software, Statistical Modeling, Statistical Visualization, Data Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    108 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Informed Clinical Decision Making using Deep Learning

    Skills you'll gain: Deep Learning, Model Evaluation, Data Ethics, Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, AI Security, Electronic Medical Record, Responsible AI, Data Mining, Precision Medicine, Analytics, Recurrent Neural Networks (RNNs), Data Preprocessing, Machine Learning, Autoencoders

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Algorithms

    Skills you'll gain: Financial Trading, Financial Analysis, Financial Statements, Financial Statement Analysis, Market Dynamics, Analysis, Equities, Decision Making, Market Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    522 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    King Abdullah University of Science and Technology

    Fundamental Skills in Bioinformatics

    Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Pandas (Python Package), Python Programming, NumPy, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Predictive Modeling

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    144 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

    Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    128 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Management Consulting: Strategies & Tools: Board Infinity
  • Statistics and Data Analysis with Excel: Macquarie University
  • Informed Clinical Decision Making using Deep Learning: University of Glasgow
  • Trading Algorithms: Indian School of Business
  • Mercadeo analítico: University of Virginia
  • Foundations of Neuroscience: Johns Hopkins University
  • Estrategia de precios: IE Business School
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • Fundamental Skills in Bioinformatics: King Abdullah University of Science and Technology
  • Managing Data Analysis: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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