Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Excel Macros, Dashboard, Forecasting, Data Analysis, Data Visualization Software, Predictive Modeling, Data Validation, Productivity Software, Data Entry, Data Management, Financial Modeling, Data Security, Data Integrity, Computer Literacy
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Development, Design Thinking, Environmental Issue, Sustainable Business, Solution Design, Innovation, Product Development, Entrepreneurship, Human Centered Design, Business Planning, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Working Capital, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Literacy, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Financial Controls, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Internal Controls, Automation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Management, Cloud Storage, Database Management, Data Warehousing, Data Access, Metadata Management, NoSQL, Star Schema, Data Quality, Big Data, Query Languages, Data Integration, Application Programming Interface (API), Performance Tuning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Technion - Israel Institute of Technology
Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing, Data Transformation, Database Design
Beginner · Professional Certificate · 3 - 6 Months