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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, Biomedical Technology, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Data Preprocessing, Classification Algorithms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    287 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Masterclass With AI SEO: Beginner To Advanced - 2026

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Sales Strategy, Marketing, Digital Marketing, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
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    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    73 reviews

    Intermediate · Specialization · 1 - 3 Months

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    G

    Georgia Institute of Technology

    Materials Data Sciences and Informatics

    Skills you'll gain: Materials science, Informatics, Data Science, Data Mining, Data Integration, Data-Driven Decision-Making, Data Processing, Systems Design, Big Data, Structural Analysis, Statistics

    4.5
    Rating, 4.5 out of 5 stars
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    351 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Excel Mastery: From Basics to Pro Skills

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Excel Macros, Dashboard, Forecasting, Data Analysis, Data Visualization Software, Predictive Modeling, Data Validation, Productivity Software, Data Entry, Data Management, Financial Modeling, Data Security, Data Integrity, Computer Literacy

    4.8
    Rating, 4.8 out of 5 stars
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    131 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.3
    Rating, 4.3 out of 5 stars
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    31 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Python 101: Develop Your First Python Program

    Skills you'll gain: Game Design, Python Programming, Programming Principles, Computer Programming, Scripting, Data Validation, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    287 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science in Real Life

    Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling

    4.5
    Rating, 4.5 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Algorithms on Strings

    Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
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    331 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    508 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
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    383 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Big Data, Genes, and Medicine: The State University of New York
  • SEO Masterclass With AI SEO: Beginner To Advanced - 2026: Alex Genadinik
  • Extraordinary Human Capital Management: University of Michigan
  • Materials Data Sciences and Informatics: Georgia Institute of Technology
  • Microsoft Excel Mastery: From Basics to Pro Skills: EDUCBA
  • Executive Communication & Data Leadership: Starweaver
  • Python 101: Develop Your First Python Program: Coursera
  • Data Science in Real Life: Johns Hopkins University
  • Algorithms on Strings: University of California San Diego
  • Create Machine Learning Models in Microsoft Azure: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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