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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    Universidade de São Paulo

    Econometria Básica Aplicada

    Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    173 reviews

    Intermediate · Course · 1 - 3 Months

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    T

    The University of Edinburgh

    Data Science in Stratified Healthcare and Precision Medicine

    Skills you'll gain: Precision Medicine, Bioinformatics, Image Analysis, Biomedical Technology, Big Data, Data Science, Data Ethics, Health Informatics, Statistical Modeling, Machine Learning, Natural Language Processing, Data Integration, Network Analysis, Graph Theory, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    341 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Mathematical Software, Analysis, Derivatives, Mathematical Theory & Analysis, Geometry, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    390 reviews

    Intermediate · Specialization · 3 - 6 Months

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    F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
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    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    N

    National Taiwan University

    Operations Research (2): Optimization Algorithms

    Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Computational Thinking, Operational Analysis, Mathematical Modeling, Resource Allocation, Decision Making, Facility Management, Calculus, Business Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    158 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    A

    Alex Genadinik

    SEO Masterclass With AI SEO: Beginner To Advanced - 2026

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Sales Strategy, Marketing, Digital Marketing, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
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    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    184 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, People Analytics, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    73 reviews

    Intermediate · Specialization · 1 - 3 Months

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    E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Environmental Monitoring, Geospatial Information and Technology, Sustainable Technologies, Machine Controls, Real Time Data, Automation, Data Analysis, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
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    265 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Strategic Marketing, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Growth Strategies, Smart Goals

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    487 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Econometria Básica Aplicada: Universidade de São Paulo
  • Data Science in Stratified Healthcare and Precision Medicine: The University of Edinburgh
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • Introdução ao Big Data : Fundação Instituto de Administração
  • Operations Research (2): Optimization Algorithms: National Taiwan University
  • Fundamentals of Customer Acquisition Management: Coursera
  • SEO Masterclass With AI SEO: Beginner To Advanced - 2026: Alex Genadinik
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Extraordinary Human Capital Management: University of Michigan
  • IoT Enabled Farming: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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