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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Jupyter, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    429 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Modifier et améliorer votre publicité Facebook

    Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with R

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Visualization, Dashboard, Ggplot2, Plot (Graphics), Shiny (R Package), R Programming, Leaflet (Software), Data Analysis, Scatter Plots, Box Plots, Data Science, Spatial Data Analysis, Histogram, UI Components, Application Deployment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data Analysis and Visualization

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Business Process, Key Performance Indicators (KPIs), Matlab

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Essential Linear Algebra for Data Science

    Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advanced Data Modeling

    Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software

    4.3
    Rating, 4.3 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Python, Bash and SQL Essentials for Data Engineering

    Skills you'll gain: Pandas (Python Package), Bash (Scripting Language), Version Control, Jupyter, Linux Commands, Git (Version Control System), Shell Script, Linux, Web Scraping, Linux Administration, Data Manipulation, MySQL, Microservices, AWS SageMaker, SQL, JSON, Cloud Engineering, Python Programming, Big Data, Data Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    459 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • China Strategy: The Chinese University of Hong Kong
  • Data Analysis Using Python: University of Pennsylvania
  • Modifier et améliorer votre publicité Facebook: Coursera
  • Google Search Advertising Foundations: Aptly
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Data Visualization with R: IBM
  • Data Analysis and Visualization: University at Buffalo
  • Essential Linear Algebra for Data Science: University of Colorado Boulder
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation : Rice University
  • Advanced Data Modeling: Meta

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Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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