• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Genome Sequencing (Bioinformatics II)

    Skills you'll gain: Bioinformatics, Molecular Biology, Microbiology, Infectious Diseases, Biotechnology, Computational Thinking, Algorithms, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    324 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Columbia University

    Optimization Methods in Asset Management

    Skills you'll gain: Portfolio Management, Investment Management, Portfolio Risk, Asset Management, Market Liquidity, Risk Management, Financial Market, Equities, Risk Analysis, Transaction Processing, Securities Trading, Financial Analysis, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Convolutional Neural Networks, Transfer Learning, Supervised Learning, Computer Vision, Model Deployment, Artificial Neural Networks, Data Preprocessing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    582 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Drug Development and Pharmacoepidemiology

    Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Research, Pre-Clinical Development, Drug Interaction, Patient Safety, Medical Devices, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Program Evaluation, Public Health, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Market, Policy Analysis, Financial Policy, Strategic Decision-Making, Decision Making, Investments, Financial Modeling, Supply And Demand, Fiscal Management, Business Modeling, Market Dynamics, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    The University of Hong Kong

    Making Sense of the News: News Literacy Lessons for Digital Citizens

    Skills you'll gain: Journalism, digital literacy, Media and Communications, Research, Investigation, Social Impact, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    Experimental Design Basics

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Hypothesis Testing, Design Strategies, Probability & Statistics, Statistical Modeling, Descriptive Statistics, Quality Control, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    311 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Organic Marketing: Facebook Groups For Small Businesses

    Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    759 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    The State University of New York

    Applied Digital Literacy

    Skills you'll gain: Digital Design, digital literacy, Infographics, Content Creation, Graphic Design, Multimedia, Brainstorming, Planning, Information Management, Literacy, Lifelong Learning, Computer Literacy, Critical Thinking, Investigation, Data Ethics, Research, Digital Communications, Open Source Technology, Intellectual Property, Web Content Accessibility Guidelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    331 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Toronto

    Bioinformatic Methods II

    Skills you'll gain: Bioinformatics, Molecular Biology, Biostatistics, Biotechnology, Informatics, Network Analysis, Data Analysis, Cell Biology, Data Visualization Software, Data Processing, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    487 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…155156157…375

In summary, here are 10 of our most popular market research courses

  • China Strategy: The Chinese University of Hong Kong
  • Building a Business Presence With Facebook Marketing: Coursera
  • Genome Sequencing (Bioinformatics II): University of California San Diego
  • Optimization Methods in Asset Management: Columbia University
  • Getting started with TensorFlow 2: Imperial College London
  • Drug Development and Pharmacoepidemiology: Johns Hopkins University
  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Making Sense of the News: News Literacy Lessons for Digital Citizens: The University of Hong Kong
  • Experimental Design Basics: Arizona State University
  • Organic Marketing: Facebook Groups For Small Businesses: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok