Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Modeling, Statistical Modeling, Data Analysis, Analytics, Regression Analysis, Pandas (Python Package), Model Evaluation, Python Programming, Probability, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Classification Algorithms, Applied Machine Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Scalability, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding
Beginner · Guided Project · Less Than 2 Hours

Pohang University of Science and Technology(POSTECH)
Skills you'll gain: Internet Of Things, Wireless Networks, General Networking, Emerging Technologies, Electronic Hardware, Embedded Systems, Information Technology Architecture, Software Architecture, Computing Platforms, Computer Programming Tools, Problem Solving
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Trustworthiness, Social Impact, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Business Ethics, Business Strategy, Business, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Prompt Engineering, Tensorflow, AI Workflows, Cloud Infrastructure, Artificial Intelligence, Big Data, Model Deployment, Machine Learning, Supervised Learning
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Organizational Leadership, Management Training And Development, Business Management, Business Ethics, Change Management, Business Leadership, Organizational Effectiveness, Strategic Leadership, Leadership, Decision Making, Strategic Decision-Making, Strategic Thinking, Culture, People Analytics
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Model Evaluation, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, Mobile Development Tools, iOS Development, Application Development, Back-End Web Development, User Story, Android Development, User Interface (UI), Cross Platform Development, Application Programming Interface (API), Software Development Tools, User Interface and User Experience (UI/UX) Design, Application Frameworks, UI Components, Application Deployment, Data Persistence, Figma (Design Software)
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting
Intermediate · Course · 1 - 3 Months