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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    815 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Verbal Communication Skills, Matplotlib, Data Science, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data Integration and Processing

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), SQL, PostgreSQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Manipulation at Scale: Systems and Algorithms

    Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Databases, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    771 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    667 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Market Opportunities, Communication Strategies, Business Strategy, Strategic Partnership, Community Development, Sustainable Business, Performance Measurement, Fundraising, Entrepreneurial Finance, Needs Assessment, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    406 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Epidemiology for Public Health

    Skills you'll gain: Epidemiology, Diagnostic Tests, Research Design, Public Health and Disease Prevention, Biostatistics, Clinical Research, Public Health, Preventative Care, Data Collection, Research Methodologies, Program Evaluation, Risk Analysis, Quantitative Research, Health Policy, Statistical Analysis, Research, Sample Size Determination, Regression Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea una cuenta de negocio en Instagram: Coursera
  • The Business of Product Management I: Advancing Women in Tech
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • How to Use Data: University of Pennsylvania
  • Big Data Integration and Processing: University of California San Diego
  • Advanced Models for Decision Making: University of Minnesota
  • Data Manipulation at Scale: Systems and Algorithms: University of Washington
  • HubSpot: Working with a ticketing system : Coursera
  • Business Communication for the Modern Workplace: Coursera
  • Social Entrepreneurship: Copenhagen Business School

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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