Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Computer Vision, Image Analysis, Program Development, Data Science, Real Time Data, Python Programming, Development Environment, NumPy, Machine Learning Methods, System Design and Implementation, Motion Graphics, Model Deployment, Software Installation, Debugging
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Context Management, Artificial Intelligence, Performance Testing, Natural Language Processing, Integration Testing, Web Services, Business Logic, Data Validation, System Configuration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Data Science, Statistical Modeling, Predictive Modeling, Exploratory Data Analysis, Machine Learning, Data Analysis, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Random Forest Algorithm, Supervised Learning, Logistic Regression, Data Processing, Data Preprocessing, Predictive Analytics, Data Manipulation, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Trend Analysis, Financial Data, Microsoft Excel, Data Quality, Data Validation, Excel Formulas, Strategic Decision-Making, Data Synthesis, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Descriptive Statistics, Data Integrity
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Natural Language Processing, Text Mining, Data-Driven Decision-Making, Usability Testing, Embeddings, Usability, Unstructured Data, Model Evaluation, Performance Metric
Intermediate · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Credit offered
Graduate Certificate · 6 - 12 Months

Coursera
Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Cross-Functional Collaboration, Process Improvement, Digital Design, Digital Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Splunk, Software Installation, Network Monitoring, Data Transformation, Dashboard
Intermediate · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Gross Profit, Dashboard, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, People Analytics, Data Analysis, Business Intelligence, Business Reporting, Data Transformation, Data-Driven Decision-Making, Microsoft Excel, Case Studies, Stakeholder Analysis, Business Analysis, Performance Analysis, Data Cleansing
Beginner · Specialization · 3 - 6 Months