• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Creatividad, diseño e innovación: Técnicas y herramientas

    Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Peer Review, Ideation, Design Strategies, Product Design, Curiosity, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Cognitive flexibility, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Customer experience strategy (CX), Descriptive Analytics, Predictive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Medical Neuroscience

    Skills you'll gain: Neurology, Physiology, Anatomy, Cell Biology, Psychology, Pathology, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.1K reviews

    Advanced · Course · 3 - 6 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Supply Chain Management: A Learning Perspective

    Skills you'll gain: New Product Development, Supply Chain, Supply Chain Management, Supply Chain Planning, Quality Management, Logistics Management, Supplier Management, Inventory Management System, Corporate Sustainability, Coordination, Value Propositions, Operational Efficiency, Continuous Improvement Process, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze and Apply Digital Marketing Fundamentals

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Business Marketing, Strategic Decision-Making, Customer Insights, Brand Management, Market Analysis, Marketing Communications, Market Dynamics, Value Propositions, Strategic Communication, Consumer Behaviour, Digital Media Strategy, Integrated Marketing Communications, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification

    Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Test Driven Development (TDD), Backlogs, Sprint Planning, Kanban Principles, Agile Methodology, Scrum (Software Development), Continuous Integration, Agile Software Development, Project Risk Management, Sprint Retrospectives, Lean Methodologies, Scaled Agile Framework, DevOps, Risk Management, Agile Product Development, Management Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Human Development, Mental Health, Social Sciences, Scientific Methods, Neurology, Experimentation, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Selenium Automation Testing Using Python

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Software Testing, Unit Testing, Test Script Development, Regression Testing, Test Case, Continuous Integration, Automation, Software Design Patterns, Web Development Tools, Maintainability, Python Programming, UI Components

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Marketing Psychology, Marketing Strategies, Marketing, Target Market, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

1…131415…107

In summary, here are 10 of our most popular consumer behavior courses

  • Creatividad, diseño e innovación: Técnicas y herramientas: Arizona State University
  • Analyze Churn, Design Onboarding Success: Coursera
  • International Marketing & Cross Industry Growth: Yonsei University
  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Medical Neuroscience: Duke University
  • Supply Chain Management: A Learning Perspective : Korea Advanced Institute of Science and Technology(KAIST)
  • Analyze and Apply Digital Marketing Fundamentals: EDUCBA
  • Scrum Master Certification: LearnQuest
  • Introduction to Psychology: University of Toronto
  • Apply Selenium Automation Testing Using Python: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok