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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Asana Advanced: Portfolio, Dashboards & Planning at Scale

    Skills you'll gain: Resource Allocation, Timelines, Project Performance, Project Portfolio Management, Goal Setting, Root Cause Analysis, Resource Management, Dashboard, Project Coordination, Variance Analysis, Trend Analysis, Scheduling, Stakeholder Communications, Project Schedules, Project Management, Project Management Software, Capacity Planning, Portfolio Management, Power BI, Strategic Planning

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    395 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Strategic Partnership, Marketing Strategies, Web Design and Development, Search Engine Marketing, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Visualize Data Using Advanced Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Excel Formulas, Dashboard, Data Analysis, Business Analytics, Data Manipulation, Exploratory Data Analysis, Trend Analysis, Graphing, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Advanced Redis Operations and Server Management

    Skills you'll gain: Redis, Data Persistence, Data Store, Performance Tuning, Transaction Processing, Operational Databases, Server Administration, Scalability, Scripting, Data Structures, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Time Series Analysis with Spark

    Skills you'll gain: Model Deployment, Apache Spark, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Big Data, Feature Engineering, Distributed Computing, Forecasting, Anomaly Detection, Generative AI, Real Time Data, Predictive Modeling, Exploratory Data Analysis, Data Pipelines, Model Evaluation, Data Cleansing, Data Transformation, Statistical Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Exploratory Data Analysis, Model Evaluation, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Applied Machine Learning, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Machine Learning, Probability & Statistics, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Calibrate and Serve Confident AI Predictions

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Applied Machine Learning, Data Pipelines, Responsible AI, Statistical Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Data Engineering with Scala and Spark

    Skills you'll gain: Scala Programming, Data Pipelines, Test Driven Development (TDD), Apache Airflow, Data Lakes, Apache Spark, CI/CD, Apache Kafka, Data Quality, Data Infrastructure, Cloud Engineering, Data Architecture, Performance Tuning, Unit Testing, Data Transformation, Data Processing, Data Validation, Real Time Data, Big Data, Data Integrity

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Asana Advanced: Portfolio, Dashboards & Planning at Scale: Coursera
  • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera
  • Model Evaluation and Benchmarking: Coursera
  • The fundamentals of hotel distribution: ESSEC Business School
  • Analyze & Visualize Data Using Advanced Excel: EDUCBA
  • Master Advanced Redis Operations and Server Management: EDUCBA
  • Time Series Analysis with Spark: Packt
  • Statistical Analysis with R for Public Health: Imperial College London
  • Exploratory Data Analysis for Machine Learning: IBM
  • Calibrate and Serve Confident AI Predictions: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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