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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Data Analysis Software, Data Analysis, Statistical Analysis, Financial Analysis, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    882 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Machine Data Using Splunk Fundamentals

    Skills you'll gain: Splunk, Anomaly Detection, Real Time Data, Data Analysis, Data Visualization Software, Analytics, Dashboard, Security Information and Event Management (SIEM), System Configuration, Data Processing, Data Cleansing, Data Import/Export, Statistical Analysis, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Responsible AI, Predictive Modeling, Data Analysis, Research, AI Product Strategy, Statistical Analysis, Data Preprocessing, Data Science, Research Methodologies, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI, Research and Design, Research Reports, Ethical Standards And Conduct, Qualitative Research, Emerging Technologies

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    Universitat Politècnica de València

    Excel para los negocios nivel intermedio

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Data Presentation, Dashboard, Spreadsheet Software, Excel Formulas, Business Intelligence, Data Import/Export, Data Visualization, Data Analysis, Productivity Software, Data Entry, Data Validation, Business Reporting, Data Cleansing, Data Analysis Software, Data Manipulation, Data Management, Statistical Analysis, Data Synthesis

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    R: Code, Import, Transform Data

    Skills you'll gain: Data Transformation, Data Analysis, Data Manipulation, R Programming, Data Cleansing, Scripting, Statistical Programming, Exploratory Data Analysis, Data Structures

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Exploratory Data Analysis, Model Evaluation, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Applied Machine Learning, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Machine Learning, Probability & Statistics, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Data Analysis and Governance with R

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Problem Solving with Excel : PwC
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Analyze Machine Data Using Splunk Fundamentals: EDUCBA
  • Create a Google Ads Search Campaign: Coursera
  • AI for Research & Analysis: AI CERTs
  • Excel para los negocios nivel intermedio: Universitat Politècnica de València
  • R: Code, Import, Transform Data: Coursera
  • Statistical Analysis with R for Public Health: Imperial College London
  • Exploratory Data Analysis for Machine Learning: IBM
  • Introduction to Big Data: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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