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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Universitat Politècnica de València

    Neuromarketing

    Intermediate · Course · 1 - 4 Weeks

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    Arizona State University

    Professional Skills: Strategic Planning

    Skills you'll gain: Strategic Thinking, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Business Planning, Case Studies, Contingency Planning, Data-Driven Decision-Making, Forecasting, Business Strategies, Competitive Analysis, Analysis, Crisis Management, Trend Analysis, Critical Thinking, Dealing With Ambiguity, Analytical Skills, Risk Analysis, Decision Making, Data Analysis

    Beginner · Course · 1 - 3 Months

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    Coursera

    Craft Compelling Narratives: Impactful Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Storytelling, Storyboarding, Strategic Communication, Data-Driven Decision-Making, Target Audience, Persuasive Communication, Presentations, Business Reporting, Business Research

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

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    Duke University

    Inferential Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Probability Distribution, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 3 Months

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    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Graph Theory, Data Analysis, Analysis, Pandas (Python Package), Predictive Analytics, Unsupervised Learning, Matplotlib, Python Programming, Data Import/Export, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
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    2.7K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, SQL, Data Mart, Data Pipelines, Data Integrity, Semantic Web, Business Metrics, Performance Tuning, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

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    Coursera

    Classify, Document & Validate Healthcare Data

    Skills you'll gain: Health Information Management, Electronic Medical Record, Medical Privacy, Clinical Data Management, Medical Records, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Health Informatics, Data Validation, Data Dictionary, Data Quality, Clinical Documentation, Health Care, Metadata Management, Data Governance, Data Security, Taxonomy, Data Integrity, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Press Coverage, Publicity And Public Relations

    Skills you'll gain: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Storytelling, Content Creation

    Mixed · Course · 1 - 4 Weeks

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    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
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    421 reviews

    Beginner · Course · 1 - 3 Months

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    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Precision Medicine, Responsible AI, Drug Development, AI Product Strategy, Clinical Trials, Tensorflow, Pharmaceuticals, PyTorch (Machine Learning Library), AI Enablement, Bioinformatics, Healthcare Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Generative AI, AI Personalization, Generative AI Agents, Regulatory Affairs, Hospital Medicine, Drug Interaction, Agentic systems

    Beginner · Course · 1 - 3 Months

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    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Neuromarketing: Universitat Politècnica de València
  • Professional Skills: Strategic Planning: Arizona State University
  • Craft Compelling Narratives: Impactful Storytelling: Coursera
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • Inferential Statistics: Duke University
  • Applied Social Network Analysis in Python: University of Michigan
  • Data Modeling and Lakehouse Architecture with SQL: Coursera
  • Classify, Document & Validate Healthcare Data: Coursera
  • Press Coverage, Publicity And Public Relations : Alex Genadinik
  • Business Intelligence (BI) Essentials: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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